MyBrainRobbie is a new public health educational initiative for children aged 6 to 12 years that aims to promote brain health among school going children. The project includes an animated video of a little brain which helps children learn about the eight steps to keeping our brains healthy, along with free educational resources for parents, teachers, educators

While transferring scientific knowledge about neuroprotective habits, the MyBrainRobbie campaign aims to increase global public awareness of the importance of brain health across the lifespan, rather than it being considered that brain protection strategies are an issue only for the elderly. It has been supported by the Global Brain Health Institute, the Alzheimer’s Association and the Alzheimer’s Society UK, and involves a wide range of teachers, educators, health professionals, researchers and experts in communication and design from Sorbonne Univeristé, the University of California San Francisco and Trinity College Dublin. (Dr Eleonore Bayen)

Extract: "The present initiative is a creative effort to raise awareness and promote better understanding of brain health in children aged 6 to 12 years old and, more broadly, to increase global public awareness of the importance of brain health to all age groups."


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